A large percentage of questions from people starting out as internet marketers come from the need to know how to get more visitors. They want more traffic, more people on there sites, and notably more people buying what they have to sell. But, sometimes people get it wrong with the view towards traffic; they seem to think of it as a total solution.
They believe if they get more traffic their on their way to Internet millions overnight. It doesn’t really work that way at all. You see people need to focus on what they want the traffic for, because there’s different types of traffic. Among others there’s targeted traffic and general traffic to mention a couple. Here are 12 traffic conversion secrets that even a newcomer to Internet marketing can do:
1. Fine tune your Unique Selling Proposition (USP). What makes your product different, special, better or more worthy? That is the USP. Now get the answer to that question down to one or two concise sentences.
2. Sound friendly, not slick. Your sales copy needs to sound like one friend excited to tell another friend about a great buy. Avoid sounding like a high-pressure infomercial.
3. Ask for help. Give the viewers a reason to interact with you by asking for their opinion on a research or product rating. You get useful information and keep them thinking about your product for a long time.
4. Simplify the offering. If you have two different products to sell, use two websites. Do not make the mistake of trying to offer too much at once. This might work for major marketers, but they already have a product line and a following.
5. Leave some free space. Prepare a sales page that is easy to read with wide margins. You do not have to fill every inch. Leaving some white space helps the reader to better focus on the copy.
6. Brag openly. If your product has a good rating or endorsements from satisfy buyers, then let them brag about the product for you.
7. Cast with plenty of bait. In your sales copy and squeeze page, put out the bait for your offer again and again. Do not stint on bait. Better too many offers than not enough to convert that buyer who is still uncertain.
8. Find difficulty. Even after your sales page is complete, keep thinking about other difficulties that your product can resolve. You might get a hint of new ways to advertise your product by asking buyers how they use the product.
9. Use moderate highlighting. Yes, highlights draw visual attention but too many highlights or excessive colors frustrate online readers.
10. Package offers are more popular. After presenting your USP, sweeten the offer with a package including several free items as part of the Buy Now deal. Limited time offers create a sense of imperativeness for the buyer to react.
11. Ask for the order. An old principle of sales that must never be ignored – ask for the order, ask again then ask again. You can not ask various times.
12. Say Thank you. Have a gracious, personal sounding, Thank you email with the order confirmation. It never hurts to show good manners and buyer appreciation!